Stowe Boyd started a new blog called /Message. His aim is to crawl up the long tail and into the Technorati top 1000 in ninety days. He has less than forty days to go and he's moved up from being a blog ranked in the top millions to the top 5000. I think it's a noble effort. Go Stu!
Someday soon I'll be in a similar position. I'll launch listics and my blogging there will be intentional, coherent, aimed at developing readership for a limited range of content that I think is important. I think puppies and politics are important, of course, but this blog - Sandhill Trek - is more of a scratch pad than a stretched canvas. My scribblings are all number two pencil, when I'd rather be painting in oils. Or acrylics maybe.
Blogging is about conversation and it's about reading and writing. You can't have a conversation without readers. So, when you develop a blog, it pays to pay attention to how to attract people you hope will read your work. I think.